What are the best strategies to roll Blue Jeans out to your entire company as quick as possible?

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What are the best strategies to roll Blue Jeans out to your entire company as quick as possible? 

Executive support?
Communication strategy?
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Brett Smith

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Posted 5 years ago

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George Hegedus, Champion

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Pilot test with a cross functional early adopters group and watch it grow organically. 
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Mark Adams, Champion

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-Pilot test with a small team of users
-Train several internal IT/Service Desk users on how to use Blue Jeans (includes webcam, audio setups) to support user base
-Generate simple documentation on “How to use”, including Tips & Tricks reference sheet (eg, browser use)
-Provide webcams to those approved users (laptop users may use built-in cams/audio, or opt for better USB webcam)
-Provide 1:1 “10-minute training” on test connecting to a Blue Jeans meeting.
-Be ready to answer user questions!

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Chris Rowe

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- Introduce Blue Jeans to a small group of thought leaders (5 - 10); trial and train them, make it fun, enlist their patience and "ownership" of this fun new way of communicating.  Ask them to spread the word.

- Launch e-mail communication campaign focusing on what the program's about, how it will improve their communication with suppliers, staff and customers, and how easy and reliable Blue Jeans is to use.

- Set training classes of 5-10 new users.

- Feature Blue Jeans training and support guides and website functionality.

- Use the system often in your own work to demonstrate and fortify your personal "evangelism" for the application.  

- Keep it fun, cheery, and futuristic.  Talk up how long we've waited for the days of the "Video-Phone"!

- Be available and responsive to requests for information and set-up.

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Community Team, Community Admin

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Hi All! Great answers (keep them coming!). Chris Rowe said it best. Trial, train, make it fun! Some unique things we have seen customers do:

  • Host a launch celebration. Send out communication and host a launch party/Q&A session during lunch hour or at an all-hands meeting.  Here's a welcome email you can brand and send out to your team to help you get started.  
  • Take advantage of our free and live training sessions. Give employees incentive to go. A few customers have hosted coffee and bagel sessions during our trainings to encourage their teams to join. 
  • Have an executive sponsor speak at a live launch event or record a video (using Blue Jeans!) and send link out to your teams letting them know about your new video conferencing initiative.
  • Is your sales team planning on using Blue Jeans? Come up with a gamification process and award your sales team points & company schwag or gift cards for using Blue Jeans to close deals.
The more excited you are the more excited your team will be. We have tons of communication and user guides already built out for you, so take advantage if you're looking to quickly roll out. You can access those documents here.

Any other creative and efficient launch plans?
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Tom Strand, Champion

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When working with the thought leaders and VC champions I start with laying out the use cases.  Each department or team gets moved along a spectrum of difficulty with three benchmarks:

1. A repeating meeting where the format and endpoints are known. Usually a staff or team meeting with some people offsite. The idea is to get early wins and make VC feel as easy yet richer than an audioconference.

2. Meetings where one endpoint is not known very long in advance.  Job interviews, an area expert joining a team meeting, etc.  Usually an IT person or ideally an in-house VC champion can pre-test with new person or a known person at a new location (e.g. home office, temporary assignment overseas). 

3. High-profile meetings with high-production values and often last minute changes, e.g. board meetings.  These are usually after the VC team is seasoned a bit, but more importantly when management understands better how to work with staff in pulling off a great meeting.

The goal during this adoption sequence is to get the whole organization to change the culture and *language* of visual collaboration.  Low grade cultural change is when an executive says two days before an important meeting, “Well, just Skype them in.”  


One trick I’ve used to push the cultural change and get people to make explicit the details we need to pull off a good meeting is make a Wufoo or Google Form that the meeting organizer/manager fills out:  Meeting basics, tech contacts with backup numbers at all sites, organizers at all sites (those that know the calendar and contact information for their site), presentation needs, etc.

Another trick is to create a vc@organization alias that gets invited to all meetings. That puts the team on notice that something is happening and someone from the team can check with the organizer not just about tech details, but query about possible gotchas.

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Karl Fleeman

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I think the easiest way to introduce BlueJeans is by utilizing it during a set repetitive company meeting.  

Here is a fun alternative (I did not do this myself, but I would think that this would be extremely effective), internal to your office, no phone calls or intercom for a week.  Email or IM your personal meeting information to each other to start a video conference.  No internal meetings either, share and collaborate on projects with BlueJeans only.
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Keep if fun by introducing your users to Jean so they can practice www.bluejeans.com/111!  Everyone loves talking to the bird and I think the biggest hurdle is getting people comfortable being on video. This helps them gain that comfort level on their own before a real conference call comes up.
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Tom Strand, Champion

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I agree about conversations with the all-forgiving bird.

One area I don't think users understand is that there is a movie star powder room (not sure how international that reference might be, but I can't think of something more universal at the moment) before the live meeting.  When I work one-on-one with people, it takes a while before they understand they can JOIN the meeting as a staging area, before they ENTER the meeting as a participant.  This ante-room option is very important to get people to warm up to being live on video.

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