Marketing to groups (instead of enterprises)

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  • Updated 4 years ago
This is a conversation about marketing to the topical groups which span enterprises and institutions; the ones, who like our community, are attempting to span silos.

So it's the other side of this conversation. i.e. outside the companies and their departments. It's trying to give the internal and external communication's managers a solution which can help bring topical groups (in our case "marketing people in the video conferencing industry") together, and help them to share their learning; using the best of asynchronous and real time communications.

The main point to be made is that people (customers) don't know what they want (as Steve Jobs said). But they do when they see it. And in this place we have a small but vibrant community, who can talk asynchronously (using quite a nice tool). But we also have an opportunity to integrate it with the best (not that we're biased :) "real time" video conferencing tool.

So could we focus on this basic integration, between getsatisfaction and BJ. And if it works for us then the hardest sell we will ever have to do is point to our community, show how the buttons work, and say "you mean like this?"
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Posted 4 years ago

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