Creative Global Deployment Ideas

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  • Updated 4 years ago
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For larger, global enterprises, how have you been able to promote or communicate the Blue Jeans service to end users?
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Vanessa Schwartz

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Posted 5 years ago

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Ash Azzopardi, Champion

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We published whitty "teasers" on our digital signage.
Our local IT teams hold "lunch 'n' learns" in their regions to educate people on the office in General and we started to ease in the idea of video and Blue Jeans. This one does include free food.

The biggest promotional assett we had - was actually allowing IT and key members of other business units to use Blue Jeans in the pilot. This meant that the usage of Blue Jeans went viral, as people were finding it so simple to use, my door was being hounded for new accounts.

Our Pilot grew from 25 to 1000 accounts in 6 months, just by people wanting in, on the action.

We now also show the benefits of video in our "New Hire Orientations" so we catch them the second they are in the door.

Vanessa,
our company is not that large, but do have 500 employees in various locations. To deploy Bluejeans for our organization, i worked closely with HR, or whatever group is in charge of promoting your in-office events. This helped spread the word of Bluejeans, and many questions have arisen prior to any tutorial/lunch n learn events. Many of our employees are in one central location, our HQ, so this made targeting the majority of users easier.

I worked with HR to schedule my first lunch n learn event, which was an invite only event for execs, managers and team leads. After this, the managers had spread the word to their subordinates about bluejeans and I was now getting many questions: "What is this new bluejeans service?" "can you give me an account in bluejeans?" and the quintessential "Why is it called bluejeans?"

After the initial meeting, I was able to schedule an open invite lunch n learn to demonstrate bluejeans and get users into the system and using it. For the first one, I provided lunch, and of course, I got so many more users than i expected.

Since the first 2 (3 really, as I initially presented Bluejeans to my IT team) lunch n learn's were successful, i was able to schedule about 4-5 more meetings to accommodate users' changing schedules. Each had great attendance.

Lastly, as Ash stated above, we targeted new employees. When we set up accounts for new users in AD, email, etc, i also included Bluejeans in this process. Time permitting, I offered myself available for quick, crash courses in Bluejeans for new users. I still do these crash courses often for new and old users alike.

Hope this helps; the biggest part is getting the word out to your users so they know the capabilities and use cases,
Chris Glisczinski
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Todd Figlio

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Along with a pilot program in which we selected the user base for by running analytics from our previous standard VC/Collaboration platform (GTM), we incentivized usage through a contest with actual useful prizes (Apple TV, restaurant gift card, Starbucks gift cards). 

During a two week time-span, we ran a report of all meetings and randomly selected 5 hosts to receive prizes.   We did not make a laundry list of rules, we only had two.  There has to be at least 2 attendees in the meeting (host + attendee) and the meeting has to be at least 1 minute long.  This was in the spirit of the intent of the contest - to actually use the product.  Every time you used BJN to conduct your meeting or call, the host got one entry into the contest.  There was no limit to the amount of entries you could receive.    The reason we chose to have the host get the entry was to increase visibility into each users' access to their account (setting up accounts, passwords, setting preferences, etc.) and getting them used to the UX of setting up a meeting.   As we all know, joining a meeting as an attendee is about as simple as it can get so we did not feel the need to incentivize that action. 

After the contest was over, we saw jumps in our usage every month.  We're currently using around 85k aggregate minutes over 800+ meetings a month as a result of this experiment, we've gone up almost every month since running this contest in December of 2013.
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Drew Woods

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We're not a huge enterprise by any means, under 250 now, and our audience is pretty skilled. In general, we just made it available and waited for it to take off, which it did. One thing we did do was make a series of videos illustrating the basics, as well as interesting features. 
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Community Team, Community Admin

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Thanks for posting Drew! I am sure Brett Smith let you know, but we did share your #awesome video at our company all-hands and it was a big hit! We appreciate every ounce of it's humor and creativity. Keep it coming!